About us

Our values

Our values

  • 1. Leave a healthy planet for coming generations

    The average child receives four times more exposure than an adult to at least eight widely used cancer-causing pesticides in food. The food choices you make now will impact your child's health in the future.

  • 2. Help prevent soil erosion

    Soil conservation experts estimate that more than 3 billion tons of topsoil are eroded from croplands across North America each year. That means soil is eroding seven times faster than it is being built up naturally.

    Soil is the foundation of the food chain in organic farming. But in conventional farming the soil is used more as a medium for holding plants in a vertical position so they can be chemically fertilized. As a result, North American farms are suffering from the worst soil erosion in history.

  • 3. Protect sources of clean drinking water

    Water makes up two-thirds of our body mass and covers three fourths of the planet. Despite its importance, government agencies tend to ignore the fact that these very waters are continually contaminated by pesticides and other such chemicals - most being carcinogenic - thus making the quality of drinkable water, in a growing number of municipalities, very poor.

  • 4. Save energy

    North American farms have changed drastically in the last three generations, from family-based small businesses dependant on human energy to large-scale factory farms highly dependant on fossil fuels.

    Modern farming uses more petroleum than any other single industry, consuming 12 percent of our energy supply. More energy is now used to produce synthetic fertilizers than to till, cultivate and harvest the crops.

    Organic farming is mainly based on labor-intensive practices such as weeding by hand and using green manures and crop covers rather than synthetic fertilizers to build up soil. Organic produce also tends to travel fewer miles from field to table.

  • 5. Keep chemicals off our plates

    Many pesticides approved for use by major government agencies were registered long before extensive research linking these chemicals to cancer and other diseases had been established. Now these same government agencies consider that 60 percent of all herbicides, 90 percent of all fungicides and 30 percent of all insecticides are carcinogenic.

    A 1987 National Academy of Sciences report estimated that pesticides might cause an extra 1.4 million cancer cases among North Americans over their lifetimes. The bottom line is that pesticides are poisons designed to kill living organisms, and can also be harmful to humans. In addition to cancer, pesticides are implicated in birth defects, nerve damage and genetic mutations.

  • 6. Keep our agricultural workers healthy

    A National Cancer Institute study found that farmers exposed to herbicides had a six times greater risk than non-farmers of contracting cancer. In California, reported pesticide poisonings among farm workers has risen an average of I4 percent per year since 1973 and doubled between 1975 and 1985. Field workers suffer the highest rates of occupational illness in the state.

    The health of the farm workers is also a serious problem in developing nations, where pesticide use may be poorly regulated. An estimated 1 million people are poisoned annually by pesticides.

  • 7. Support agricultural diversity

    Mono-cropping is the practice of planting large plots of land with the same crop year after year. While this approach tripled farm production between 1950 and 1970, the lack of natural diversity of plant life has left soil lacking in minerals and nutrients. To replace the nutrients, chemical fertilizers are used, often in increasing amounts.

    Single crops are also much more susceptible to pests, making farmers more reliant on pesticides. Despite a tenfold increase in the use of pesticides between 1947 and 1974, crop losses due to insects have doubled; partly because some insects have become genetically resistant to certain pesticides.

  • 8. Encourage a realistic economy

    Although organic foods might seem more expensive than conventionalfoods, conventional food prices do have many hidden costs such as the cost to develop and produce a myriad of toxic chemicals; the federal as well as provincial cost for testing, fertilization and regulation of these chemicals, the cost of hospitalization and research related to the harmful effects caused by consuming pesticides, insecticides and other such chemicals, as well as the cost of hazardous-waste disposal and cleanup. The entirety of these costs are paid by you, the consumer, and are usually referred to as "direct and indirect" taxes or as a price-war mark-up of a product that is produced by the same multinational.

  • 9. Support non-industrial farmers

    Although more and more large-scale farms are making the conversion to organic practices, most organic farms are small, independently owned, family operated farms and are of less than 100 acres.

    The health of the farm workers is also a serious problem in developing nations, where pesticide use may be poorly regulated. An estimated 1 million people are poisoned annually by pesticides.

  • 10. Enjoy real flavours!

    There's a good reason why many chefs use organic foods in their recipes: "they taste better". Organic farming starts with the nourishment of the soil which eventually leads to the nourishment of the planet and, ultimately, our palates.

    Savor the exquisite experience of a meal completely natural to the taste as well as in content, the way Mother Nature intended.